Corporate social responsibility ( CSR) is emerging as a new field in the management research. It encompasses not only what companies do with their profits, but also how they make them. It is not just for large scale companies but also used by small scale and non-profit organizations. In India many firms have taken the initiatives of CSR practices which have met with different needs of the society as a whole. Corporate social responsibility tribute to the development of the communities in which its serves.
Riybro is committed to a socially-responsible corporate growth. It seeks to be an active participant in the social and economic development of the communities in which it operates, while meeting the interests of all its stakeholders.
The CSR Policy applies to all legal entities of Riybro . It is set in place to establish a recognised framework and delineated parameters for the company’s CSR activities. Riybro’s community investment activities will focus on the needs and priorities of the local communities in which it operates.
Mutual trust, respect and integrity are key pillars to Riybro for building relationships with its community and business stakeholders. The contributions made through community investment initiatives are aimed at delivering a positive impact directly to those communities. These initiatives include: collaboration; capacity-building and skills development; employee volunteerism; and strategic giving.
Riybro commits to:
Undertaking proactive engagement with stakeholders to actively contribute to the socio-economic development of the communities in which it operates;
Supporting projects or programmes that reflect the needs and expectations of local communities and are sensitive to prevailing cultures, traditions and values;
Engaging in long-term partnerships with credible, national, regional and local community organisations, non-governmental organisations, and charities;
Creating a positive footprint in society by creating an infrastructure for inclusion and empowerment for communities;
Focusing on educating women and children and the underprivileged by providing appropriate skills, training and infrastructure;
Supporting the development of basic nutrition and health care facilities in rural communities; Encouraging employee participation in volunteering;
Evaluating contributions and the impact that they make.
Riybro's focus areas include:
Education and training:
Riybro supports initiatives that advance literacy so that rural communities, and those disadvantaged, can make informed choices based on a holistic understanding of the environment they live in.
Specific activities focus on investing in the in the rural communities surrounding our operations. Riybro believes that quality education is the first step in building a skilled and developed community, and by providing training and skills development initiatives, it can help empower women and the next generation to drive and sustain their own personal and community development.
Riybro seeks to improve quality of life for our local communities by supporting initiatives that provide for the socio economically disadvantaged. Some of these initiatives include: increasing access to healthy food; providing vital materials; opportunities for physical activity; and local tree planting and sustainable environment initiatives
Healthcare and sanitation:
Riybro operates in rural locations, health Services include general medical camps, speciality camps (for cardiac diseases, or tailor-made programs for a particular community), school health camps, health awareness camps, National Health Programmes.
As a part of the Government’s Integrated Child Development Scheme (ICDS), Riybro conducts regular check-ups for adolescent girls in rural areas by checking their Hemoglobin, and offering Counseling and Nutritional Supplements.